Yes. It operates entirely within Salesforce using Agentforce and related capabilities.
Meet Glen:
Your AI-Powered SDR
An autonomous SDR agent built natively on Salesforce to manage outreach, follow-ups, replies and meeting requests.
What Glen Solves
Enterprise sales teams rely on Salesforce for pipeline visibility, yet sales development still involves significant manual effort.
SDRs spend much of their day writing emails, following up, responding to basic questions and coordinating meetings. As a result:
Capacity remains limited to 40–60 prospects per SDR
Outreach quality varies across team members
Follow-ups slip due to timing and workload
Engagement insights remain fragmented
Glen takes over the repetitive parts of lead nurturing, while staying fully aligned with Salesforce data, workflows, security and governance.
Implemented by Infoglen using Agentforce Lead Nurturing, Einstein Prompt Builder, Sales Engagement, and Salesforce data, Glen becomes the continuous execution layer of your sales development process.
Solution Overview
Always-On Outreach
Glen sends the initial outreach email and continues with follow-up emails automatically. Outreach runs continuously, without waiting for SDR availability, ensuring no lead goes untouched.
Emails That Feel Personal
Every message uses Salesforce context, campaign membership, account details, previous email history and engagement behavior, so outreach feels researched, not templated.
Conversations That Move Forward
Glen manages structured follow-ups and adapts messaging based on opens, clicks and replies, keeping conversations progressing instead of stalling.
Meetings Made Easy
When a prospect asks for a meeting, Glen recognizes the intent and responds with the appropriate meeting link. Prospects can book directly from the email, eliminating scheduling back-and-forth.
Smart Replies, Human Control
When prospects reply with questions, Glen identifies intent and drafts accurate response suggestions using approved knowledge and context. SDRs review and send, maintaining control while saving time.
Opt-Outs Handled Automatically
If a prospect requests to opt out, Glen detects the intent, updates opt-out status in Salesforce and stops further outreach automatically.
Smart Assignment and Control
Glen can be automatically assigned to prospects when they are added to a campaign, enabling immediate and consistent follow-up at scale. A clear checkbox on the Lead or Contact record shows whether a prospect is assigned to Glen, giving teams instant visibility and the ability to take manual control when needed.
Visibility That Makes Sense
Standard Salesforce dashboards provide quick visibility into emails sent, replies, opt-outs and meetings booked.
Deeper Insight with Custom Dashboards
Custom funnel and performance dashboards show how prospects move through outreach, where engagement drops and how Glen contributes to the pipeline.
Context from the Web
A web-crawler-based data library enriches Glen’s outreach and replies with relevant company information, making interactions feel timely and informed.
Industry-Wise Use Cases
SaaS
- High-volume outbound activation for enterprise accounts
- Demo and trial follow-up enforcement
- Webinar and product launch nurture sequences
- Re-engagement of dormant prospects
- Expansion outreach to existing accounts
Financial Services
- Campaign-driven follow-ups for events and partnerships
- Territory-based routing with structured nurture
- Long sales cycle engagement discipline
- Executive-level outreach support
- Re-engagement of delayed decision-makers
Consulting Services
- Thought-leadership-driven nurture campaigns
- Consultation booking automation
- Industry-based segmentation outreach
- Structured follow-up for stalled opportunities
- Cross-sell and upsell engagement
Healthcare
- Educational multi-touch nurture for complex solutions
- Event and webinar follow-up automation
- Multi-stakeholder engagement coordination
- Compliance-aware communication flows
- Re-activation of inactive accounts
Manufacturing
- Account-based outreach across buying committees
- Distributor and channel partner follow-ups
- Product education sequences
- Long procurement cycle engagement
- Territory-based structured routing
Real Estate
- Project launch follow-up sequences
- Geography-based routing and engagement
- Long-cycle nurture for high-value transactions
- Re-engagement of inactive prospects
Who Is This For
Role We Address
What They Gain
SDRs / BDRs
Less time spent on manual emails and follow-ups and more time focused on qualified, high-intent conversations.
Sales Managers
Consistent outreach execution across the team, predictable activity levels, and clearer visibility into engagement outcomes.
Sales Leadership
The ability to scale sales development capacity without increasing headcount, while maintaining control and quality.
RevOps Teams
Clear attribution between lead nurturing activity and pipeline movement, supported by structured, reliable data.
Marketing Ops
Confidence that campaign leads are followed up consistently and on time, without relying on manual handoffs.
Revenue & Growth Leaders
Improved conversion efficiency across the funnel, with fewer stalled leads and better use of existing resources.
Our 7-step Implementation: Glen
Implementing Glen follows a clear step-by-step approach aligned with your existing Salesforce sales process, ensuring outreach runs with the right data, messaging, and controls from setup to launch.
Discovery & Sales Motion Mapping
Understand SDR workflow, campaign flows, outreach cadence, and meeting routing.
Salesforce Readiness Review
Assess Lead and Contact data, campaign structure, routing rules, and opt-out handling.
Outreach Strategy Design
Define email sequences, messaging tone, engagement rules, and follow-up logic.
Glen Configuration
Set up Agentforce Lead Nurturing, Prompt Builder logic, and Sales Engagement workflows.
Activation Setup
Configure manual activation, campaign-based assignment, and nurture-driven re-engagement.
Testing & UAT
Validate outreach sequences, reply handling, meeting booking, and opt-out detection.
Launch & Performance Monitoring
Dashboards Activate Glen and track engagement, replies, meetings, and funnel progression through dashboards. activation to measurable pipeline progression.
Results You Can Expect
Because We’ve
Done It Before
Organizations deploying Glen have seen:
150–200%
increase in active prospect engagement capacity
20–30%
improvement in response rates
30–40%
faster qualification cycles
15–20%
increase in meetings booked
60–70%
reduction in manual email drafting
Glen - Autonomous Lead Nurturing | FAQs
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Q: Is Glen native to Salesforce?
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Q: Is Glen meant to replace our SDR team?
No. Glen is designed to reduce manual workload, not replace people. SDRs remain responsible for high-intent, complex and strategic conversations, while Glen handles repetitive engagement steps.
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Q: How is this different from using Sales Engagement cadences alone?
Sales Engagement focuses on email delivery and cadence execution. Glen adds autonomous decision-making around content generation, inquiry handling, assignment logic and outcome-level reporting, all within Salesforce.
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Q: Where does human SDR involvement begin and end?
Glen manages routine outreach, follow-ups and standard responses. When engagement signals indicate intent, complexity, or strategic value, the conversation is assigned to SDRs with full context.
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Q: How is messaging governed and controlled?
All messaging follows predefined brand, tone and compliance guardrails. Content is sourced from approved libraries, and activation is rule-based. No free-form or uncontrolled messaging is sent.
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Q: Can teams see and intervene in Glen’s activity?
Yes. Assignment status and activity are visible on Salesforce records. SDRs can pause outreach, take over conversations, or remove prospects from automation at any point.
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Q: How is performance measured in business terms?
Beyond activity metrics, performance is evaluated using funnel and outcome-based dashboards that track response time, meeting conversion, lead progression and pipeline influence.
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Q: What level of Salesforce readiness is required?
Basic Lead and Contact data hygiene, consistent Campaign usage and defined routing rules are required. A readiness assessment is typically conducted before activation to identify gaps.
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Q: How long does implementation usually take?
A standard implementation typically takes around 5-6 weeks, including discovery, configuration, testing and go-live.
