Leaderspeak
The B2B Transition: From ‘Business’ to ‘Brand’
Driving Growth & Loyalty through Brand Power
If I were to quiz the readers about the two brands being represented by the mascots shown here, I’ll hardly get any wrong answers. One is a leading cloud-based CRM platform provider and the other is India’s largest dairy brand.
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‘Should we focus our resources on generating immediate business or should we focus on creating a brand to reap long term benefits’ is a dilemma most companies often face. While it can be a tough decision to make, let’s understand how perception of a brand can influence the business.
A strong corporate brand, especially in the B2B space, is not just about maintaining consistency in logos, design, language, etc. but it reflects an organization’s values whilst creating credibility in the eyes of its customers, employees and other stakeholders.
Salesforce, for example, has successfully managed to establish a brand image through various thought leadership initiatives (organizing Dreamforce, generating high quality content), engaging with customers on public forums (through testimonials, joint sessions, case studies, etc.) and implementing the 1-1-1 philanthropic model.
How does this help Salesforce? The robust branding allows them to remain a market leader despite charging a premium for its products and services. They are also now recognized globally, making it easier for them to enter new markets or attract new customers.
How can emerging companies set on the ‘brand establishment’ journey?
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Maintain a consistent brand messaging across all channels and ensuring it aligns with the culture
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Develop a strong visual identity in the form of logo, brand colors, website and asset designs
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Encourage employees to not just follow the branding but also to promote it as they represent the brand while engaging with external stakeholders
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Engage with satisfied customers and use their voice to talk about the company’s excellent services/products and top-class customer service (important especially in the service industry)
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Be transparent and genuine in communication to build a positive mindshare among customers and prospects
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Constantly monitor the brand performance and adapt the strategies to keep improving
The journey towards building a robust brand is an investment in the future. It’s a marathon, not a sprint. By prioritizing brand building, companies not only solidify their market position but also create a powerful asset that can weather economic storms and outpace competitors. Remember, a strong brand is more than just a logo or tagline; it's a promise kept, consistently delivered, and experienced by every stakeholder.
Ashish Shelke
Marketing Lead
Welcome Aboard
Ashok Vadlamudi
Senior Salesforce Consultant, Hyderabad
Your Favorite Quote: “Embracing the diversity of expressions strengthens the fabric of human connection.”
If you write a book on your life, what would be the title:
Silent Power : Finding Confidence in Silence
What are you looking forward to at Infoglen:
Professional growth, work life balance, company values, collaborative culture.
Kaushik Krishna
Senior Salesforce QA,
Bangalore
Your Favorite Quote: “Nothing lasts forever, forever is a lie.”
If you write a book on your life, what would be the title:
Life Driven by Destiny
What are you looking forward to at Infoglen:
Positive work environment which enhances professional and personal skills.
Tanay Satyawali
Senior Salesforce Consultant, Ramnagar
Your Favorite Quote: “The happiness of your life depends upon the quality of your thoughts” - Marcus Aurelius.
If you write a book on your life, what would be the title:
Finding Strength and Peace
What are you looking forward to at Infoglen:
Meeting the team.
Tuhin Dey
Associate Manager Inside Sales, Gurugram
Your Favorite Quote: “Ever tried, ever failed. No matter, try again - fail again, fail better. The world is yours my friend.” - Peter Dinklage.
If you write a book on your life, what would be the title: Believe
What are you looking forward to at Infoglen:
Playing in the major leagues, learning and closing big tickets projects.
Holly Heffernan
Project Manager,
San Jose
Your Favorite Quote: "If you fail to plan, plan to fail."
If you write a book on your life, what would be the title: Well, That Was Unexpected
What are you looking forward to at Infoglen:
Working with Infogleners! Such good people.
Infoglen Giving
Infoglen Empowers Education in Gurugram
Aamena Ahmad
Senior Content Analyst
At Infoglen, social responsibility is at the heart of everything we do. This month, our Gurugram team partnered with Chetna NGO, making a real difference in the lives of underprivileged children.
Chetna operates 11 centers across Gurugram, providing vital education and skills training to help children from disadvantaged backgrounds reintegrate into mainstream schools. Our team visited one such center near Vatika Chowk, interacting with the Chetna team, school staff, and the children themselves.
We were inspired by the NGO's dedication and the enthusiasm of the children. Chetna offers after-school tutoring and mentorship programs for children who are admitted into formal education, ensuring these children continue to receive the resources they need to thrive. To further support their educational journeys, Infoglen donated school uniforms to 15 students who recently secured admissions in regular schools.
By collaborating with Chetna, Infoglen was able to make a difference in the lives of underprivileged students, doing our bit to ensure their successful education.
Team Infoglen outside the Chetna Center
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Distributing uniforms to the bright ‘stars’
With the students and staff at the Chetna center
Going Green in Gurugram: Three Years of Tree Planting
We're thrilled to share that Infoglen has once again partnered with IAmGurgaon for its third annual tree planting initiative in Gurugram, India! This year, we joined forces to contribute to the creation of The Aravali Creek, a beautiful new community walking path filled with lush greenery.
It was an incredible day filled with a shared commitment to environmental sustainability. Our team rolled up their sleeves and got their hands dirty, planting saplings that will soon transform the area. Beyond the physical act of planting, this event was a valuable opportunity to learn about the crucial role of trees in our ecosystem and the steps we can take to protect them.
This partnership aligns perfectly with Infoglen’s dedication to fostering a greener future. By participating in initiatives like these, we not only contribute to environmental conservation but also strengthen our bond as a team. We're incredibly proud of our employees for their enthusiasm and commitment to making a positive impact.
Infoglen team arrives at the Aravali Creek
Sapling planting
time!
Infoglen with the IAmGurgaon team
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Tahoe Dreamin’ 2024
Infoglen Attends Tahoe Dreamin’
Our team recently returned from the Tahoe Dreamin' conference, a Salesforce Community Conference in South Lake Tahoe, held from July 25-26, 2024. The two-day event provided an invaluable platform to connect with like-minded professionals, explore the latest Salesforce and AI innovations, and deepen our understanding of our clients' evolving needs.
On day one we engaged in thought-provoking discussions and networked with some of the brightest minds in the Salesforce ecosystem. From the latest trends to exciting solutions, the conference offered knowledge that will undoubtedly shape our approach to delivering exceptional value to our clients.
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Building on the momentum from day one, our team continued to make valuable connections and explore new opportunities on day two. We focused on understanding our clients' challenges and developing tailored solutions that drive business growth.
We’re excited to bring the insights and connections gained at Tahoe Dreamin' back to the office and apply them to our ongoing projects.
The Delighted Clients
Delivered critical change in time and without any errors:
Fantastic Job Vivek!
The Lead Salesforce Engineer at Rapid7 recognized Vivek Kumar Rajput for his valuable contributions over the past year. As part of the enhancements team, Vivek tackled various projects including technical debt reduction, optimization initiatives, and go-to-market stories.
Vivek's dedication was instrumental in automating territory attribute updates on the Account object. This automation streamlined workflows for the business operations team by requiring them to set only one field, with Vivek's solution handling the rest. Vivek also demonstrated a willingness to learn new technologies by becoming the first developer to rewrite existing test classes using a new framework. Notably, Vivek took initiative to investigate the underlying issues and plan his approach before diving in, and continuously sought feedback throughout the process. This proactive approach ensures his work aligns with best practices.
Latest Wins
Building Together: Welcoming JB Sash & Door
We're excited to welcome JB Sash & Door, a trusted name in windows and doors for over 80 years, to our client roster! They are the leading distributor in New England, Chelsea, Massachusetts and the largest dealer in the region specializing solely in windows and doors. Their collaborative approach brings together designers, artisans, and sales liaisons to deliver exceptional window and door solutions for any project.
Infoglen will help JB Sash & Door integrate their old system Ponderosa with Salesforce so that they can report and make revenue projections through Salesforce.
Security First
Tips From Infoglen's IT Security Handbook
Internet Usage:
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Use the internet in an acceptable way. Avoid attempting to circumvent or compromise the implemented security controls.
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Warning: Internet usage is routinely logged and monitored. Be careful which websites you visit and what you disclose.
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Report all the incidents - major or minor at incident@infoglen.com.
Infoglen Events
HackaGlen 2024: Innovation Hub
The latest Innovation Hub session generated a lot of interest and sparked creativity amongst Infogleners, equipping them to turn nascent ideas into concrete hackathon projects. This open forum, designed for participants of all experience levels, from software engineers to HR and Marketing team members, provided the perfect platform for brainstorming, collaboration, and expert guidance.
The session kicked off with a hands-on workshop, guiding attendees through a collaborative problem-solving exercise. Working in teams, participants dove deep into their ideas, refining them through brainstorming and development. This collaborative approach fostered a sense of camaraderie and established a strong foundation for a successful hackathon experience.
Innovation Hub didn't stop at brainstorming. Attendees also benefited from the insights of experienced professionals who provided valuable guidance on refining their ideas and transforming them into actionable plans. This expert support proved invaluable, ensuring participants approach the hackathon with well-defined goals and strategies.
The welcoming atmosphere of Innovation Hub ensured inclusivity for everyone, regardless of prior hackathon experience. Whether participants hailed from project teams, HR, inside sales, marketing, or any other department, their unique perspectives were encouraged and celebrated. This focus on diversity of thought promises a richer and more innovative hackathon experience.
Beyond fostering collaboration and expert guidance, Innovation Hub facilitated team building. The session provided a platform for attendees to find or form their dream teams, ensuring they head into the hackathon well-supported and ready to tackle any challenge.
Success Story
Boosting Axiad’s sales efficiency by 25% through Salesforce
About The Client
Axiad is a California-based cybersecurity company specializing in identity and access management solutions. It provides secure, user-friendly, and scalable authentication methods to protect enterprises from cyber threats. Their platform helps organizations manage and safeguard their digital identities, ensuring compliance and enhancing security.
Problem
The company faced several challenges, including a lack of in-house expertise in CRM Analytics, connecting to their existing Salesforce data and generating insights from this data. They needed dashboards for a comprehensive view of their revenue pipeline, team performance, and quarterly forecasts. Additionally, they required customizations to meet specific needs, such as filtering dashboards by account scores, dynamically displaying charts of top-scoring accounts and related opportunities, and tracking metrics like average sales volume, closed-won sales, win rate percentage, average days to close a deal, and team performance.
Solution
Connecting Multiple Data Sources: Though CRM Analytics is integrated within Salesforce, we enhanced its functionality further by creating custom data recipes tailored to the client's business needs. This process included incorporating and linking multiple data sources including salesforce data to ensure precise synchronization and seamless integration within the Salesforce environment.
Dashboard Configuration:
We designed and configured dashboards to display the most relevant metrics for the client, including:
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Account Scoring Filters: Dashboards were customized to filter and display data based on the client’s scores.
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Dynamic Charts: Created real-time charts that showed which accounts had the highest scores and which opportunities were associated with these accounts.
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Sales Metrics: Included metrics such as average sales size, closed-won sales, win rate percentage, and average days to close.
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Team Performance: Developed comparison charts to track how many opportunities each sales representative closed.
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Revenue Overview: Provided an overarching view of revenue, integrating all critical sales data points.
Data Recipes: Our team developed data recipes to transform and present data accurately on the dashboards.
Scheduled Data Updates: Ensured that the data sets were regularly updated by scheduling data recipes and addressing outdated information.
Customization: The entire dashboard was customized to meet specific business needs, far beyond the standard charts provided by Salesforce. Key customizations included:
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Forecast Customization: Adjusted to reflect the client’s business definitions for forecasting.
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User-Specific Views: Enabled display of relevant data for specific user roles, despite having many users in the organization.
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Open Pipeline: Configured to show open pipeline metrics accurately.
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Average Sales Size by Lead Source: Displayed average sales size through various lead sources.
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Win Rate Percentage: Included precise calculations of win rate percentages.
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Open Opportunities: Highlighted open opportunities to track ongoing prospects.
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Custom Global Filters: Implemented global filters tailored to the client's requirements, providing a flexible and focused data view.
What's Cooking?
Besan (Gram Flour) Frittata
Packed with protein and naturally gluten-free, this veg frittata is a delicious way to start your day or fuel up for the afternoon. Let's get cooking!
Ingredients
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1 cup besan (gram flour)
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¾ tsp salt
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¼ tsp baking powder
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¾ cup (180 ml) water
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1 medium tomato, finely chopped
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½ zucchini, grated
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½ cup frozen green peas
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¼ cup fresh basil, chopped
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1 tbsp (15 ml) olive oil
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½ avocado
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½ cup (120 ml) unsweetened yogurt
Directions
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To a large bowl, add the gram flour, salt, baking powder, and water. Whisk until smooth.
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Add the tomato, zucchini, peas, basil. Mix well.
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Heat up the oil in a non-stick medium pan on medium heat. Once warm, add the frittata mixture. Cook, fully covered, for 8 - 10 minutes or until the bottom, is golden.
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Flip the frittata and cook, covered, for another 5 - 8 minutes, until golden and cooked through.
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Serve it with sliced avocado and unsweetened yogurt. Enjoy!
To share your favorite recipes with all Infogleners, send it to us at
Up Close & Personal with Manoj
Manoj Kapile, our Salesforce Consultant from Ahmednagar, shared insights from his personal life
Manoj Kapile
IB: What is the sweetest memory from your childhood days?
MK: Playing classic video games with friends.
IB: What is your time management mantra?
MK: First spend time on assigning the priority level to your tasks and then plan your day.
IB: What is a hidden talent you have?
MK: Tutoring.
IB: If you could get a new skill in 10 minutes, what would it be?
MK: Mathematics and statistics powering AI and machine learning.
IB: What is your favourite pastime?
MK: Watching movies.
IB: What if you had six months of paid vacation? Where would you travel?
MK: Kerala and South Goa.
IB: What are the kind of books you like to read or movies you like to watch?
MK: Survival movies like Cast Away, The Terminal, Life of Pie, 127 hours, etc. I also like sci-fi movies like The Transcendence, Lucy, and I Robot.
IB: What's the one thing you like about Infoglen?
MK: Infoglen leadership encourages innovation and learning.
Celebrations
Birthdays
Anam Alam
1st July
Shaifali Bhatnagar
1st July
Hridesh Singh
4th July
Harikrishna Potru
10th July
Jatin Motiani
11th July
Sumit Kumar
12th July
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Manoj Kapile
14th July
Dhiraj singh Thakur
20th July
Yasar Ali Hashmi
22nd July
Alok Mahto
7th July,
Himani Dubey
14th July
Sukirty Jain
28th July
Work Anniversaries
Sharaf Hoda
6 Years
Ramasubramanian Rajamani
4 Years
Narendra Jain
6 Years
Shubham Tambi
2 Year
Fenil Shah
4 Years
Amodini Bakshi
1 Year
Shahnawaz Ali
4 Years
Himani Dubey
1 Year
InfoQuiz July
Questions
What do Salesforce & Amul have in common?
What is the name of the Massachusetts-based client onboarded in the last month?
Who completed six years at Infoglen last month?
Please email your answers to: aamena@infoglen.com & shivangi@infoglen.com to win a PRIZE
Hint: Most answers can be found on our website.
Answers of June InfoQuiz
What are the core values of Infoglen?
Team Space, Talent, Equality & Inclusion, Aim to Collaborate, Market Growth, Service to Our Customers, People Development, A Good Corporate Citizen, Continuous Innovation & Growth, Ethics & Integrity
Name any three initiatives undertaken by Infoglen Giving?
The Reforestation Project and SWEEP are two projects running under the GreenGlen initiative
What is the latest offering introduced by Infoglen on its website?
Lead-to-Cash
Winner of
June InfoQuiz
Khaleel Shaik
Editorial Board: Chief Editor - Fenil Shah; Editor - Aamena Ahmad;
Designer - Tarun Gupta & Roshan Kandari
We welcome your suggestions/ideas - aamena@infoglen.com
Infoglen LLC, 100 Century Center Court, Suite # 301, San Jose, CA, 95112
Email: contact@infoglen.com, Phone: +1 408 642 5329